Resources Library by ANA

Cultural mixology

This presentation aims to share with the research community the way we are working in City. We believe our work liberates creative energy for different marketing purposes. Our methods are based on the principles of the very first Brazilian modern art...

Catalogue: Latin America 2015: Carnival of Insights

Author: Martin Haag

April 28, 2015

Unclassed consumption

Unclassed Consumption is a study on the aspirations and similar consumption habits of Brazilian youngsters from different social classes. That is, references have become so alike since the emergence of the ‘new middle class' that, in a way, rich...

Catalogue: Latin America 2015: Carnival of Insights

Author: André Oliveira

April 28, 2015

Treasure hunt

Games are not only easy and quick but are also highly involving for respondents, researchers and clients alike. Games are also an excellent tool to project people's minds into real life situations and to simulate complex decision-making processes....

Catalogue: Global Qualitative 2014: Research Renaissance

Authors: Sebastian Prassek, Nina Keller

Company: Happy Thinking People

November 18, 2014

Stockography breaking time

We used Stockography to study the changes in Indian weddings in the last two decades. We juxtaposed available stock of past and present weddings and identified the deltas. The data were collected through respondents, professional wedding...

Catalogue: Global Qualitative 2014: Research Renaissance

Authors: Sushma Panchawati, Shefali Nath Gupta, Kamna Sharma

November 18, 2014

Escaping the chains: How our unconscious limits and frees us

Get inspired to transform how you do research with an interactive demonstration of how to access and alter the consumer's unconscious mind. The science behind many recent research innovations is based on the unconscious: behavioural economics,...

Catalogue: Congress 2014: What Inspires?

Authors: Leigh Caldwell, Elina Halonen

September 10, 2014

Mouse in a box

Sustainability is the buzzword of the century, commonly used by all sectors globally. It is a big word with a magnitude of dimensions behind it, and a word that still means little to most. Sustainability often calls for behaviour change, which is why...

Catalogue: Congress 2014: What Inspires?

Authors: Selin Cetinelli, Basak Oruc

September 10, 2014

Rowing against the tide or surfing the new wave?

How do we address the consumer’s research needs in emerging markets where the following hurdles are to be faced: rare, and multiple official languages; logistical difficulties; lack of infrastructure; illiteracy and low levels of consumer...

Catalogue: Congress 2014: What Inspires?

Authors: Massimo Cealti, Nicolas Siega

September 10, 2014

Tracking the footprint of the digital consumer

The explosion of new technology not only created new paradigm in the way we communicate, but has also altered our lifestyles and opened up a lot of new possibilities to those of us who would have never dreamed of traveling to places or buying things...

Catalogue: Congress 2014: What Inspires?

Authors: Maria Domoslawska, Heather Dougherty, Mark Canada

September 10, 2014

Bollywood drama in the research world

Researchers are forever looking for newer ways of engaging and understanding consumers. In this paper, I will be discussing how Dramaturgy, a concept borrowed from the study of theatre and introduced to sociology, can be applied in consumer research...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Sandeep Dutta, Kavita Rahman Gulati

Company: KANTAR TNS Malaysia

June 15, 2014